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A Message from Kelly Costello,

CEO and Founder of Puppy Cake

What has happened after Shark Tank? A lot, to say the least. My biggest problem on Shark Tank was that I needed money to be able to attend trade shows to get more stores to carry Puppy Cake. We have attended several trade shows and won some awards, too! At the HH Backer Christmas Show where Puppy Cake was chosen as the bronze winner of the Retailer Select Award for new products! We won Best in Show for Natural Pet with our new Carob Chip Cookie Mix at the Global Pet Expo in 2014. In 2015, Puppy Scoops Ice Cream Mix came in second place for the same award. Several great connections were made there resulting in thousands of new stores that carry Puppy Cake. Find a store near you using our Store Location page.

The Sharks correctly suggested that I needed to add new products. We have added Puppy Scoops Ice Cream Mix, Carob Chip Cookie Mix, Puppy Chillerz, Pumpkin Cake Mix (wheat-free) and Holiday Cookie Mix which comes with a free bone-shaped cookie cutter inside the bag. To stay in touch with our progress, follow @puppycakellc on twitter and on Facebook.

From what viewers have told me, dog owners feel that the sharks didn’t understand just how much people love their pets. There were a lot of statistics that I threw at the sharks while filming, but not everything made it on air. One of those statistics showed that dog owners would rather make personal sacrifices than sacrifice anything for their pets. Puppy Cake is the healthy, easy and affordable way to give your dog a cake. I know it’s not just for birthdays and fans have made that perfectly clear!

When the episode first aired, I asked fans to join us in our campaign to show the sharks that they missed out! Fans took control over the outcome of Shark Tank and helped us SMASH our 10,000 boxes sold goal! Now, I have to set my sights even higher. We will be launching several new products over the next year and hopefully add 1,000 more stores.

Your support is critical to the success of Puppy Cake. Every box counts so go to your local pet store and tell them about Puppy Cake. They can come to this site and purchase Puppy Cake directly. Visit us on Facebook as well to see the wall posts and pictures that fans and customers have shared.

Thank you so much for your support!

Kelly Costello

To contact Kelly about speaking engagements, visit Tank Talkers. All participating Shark Tank entrepreneurs who offer speaking services are available as well.

Our Mission

Puppy Cake seeks to provide a healthy and satisfying treat for dogs and a fun experience for their owners. We use only human grade and natural ingredients in our products because we believe that Puppy Cake is held to a higher standard. Customer service is a top priority that we take very seriously. We first want to make sure every customer, from consumer to retailer, has a great experience. We stand behind our product 100% and will work to ensure satisfaction with every transaction. Our company wants to further the well being of canines throughout the US by donating a portion of our profits to animal rescue organizations.

The History Behind Puppy Cake

The idea for Puppy Cake came when Kelly Costello, owner and founder of Puppy Cake, was looking at a client’s old cake mix advertisements. As she was looking at the cake mix, she said to herself, “Wouldn’t that be great if they made this for dogs? People love their dogs!” After lots of research and many recipes, Puppy Cake was created! To match the traditional chocolate cake, Puppy Cake Carob Cake Mix was created and to match the traditional yellow cake, Puppy Cake Banana Cake Mix was created. In November 2007, the product launched and quickly became the #1 selling cake mix for dogs in the US.